For over 15 years, I’ve seen countless innovations in the world of electric shavers, but few strike the perfect balance of performance, comfort, and value quite like the Braun Series 7 Electric Shaver. It’s a true workhorse in personal grooming, consistently delivering a remarkably close and incredibly comfortable shave. If you’re looking to elevate your daily routine, understanding what makes this particular Braun Series 7 electric shaver so special is your first step towards a smoother, more confident you.

The Braun Series 7: Engineered for Excellence
At KPCUK.com, we believe that an informed choice leads to a superior shaving experience. The Braun Series 7 electric shaver isn’t just another device; it’s a testament to German engineering, designed with intelligent features that cater to your unique needs.
What Makes the Series 7 Stand Out?
The core appeal of the Braun Series 7 electric shaver lies in its sophisticated technology, which works harmoniously to provide an efficient and pleasant shave every time.
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360° Flex Head: Contouring Technology
One of the standout features of the Braun Series 7 electric shaver is its innovative 360° Flex head. This design allows the shaver head to adapt seamlessly to the intricate contours of your face, including tricky areas like the jawline and neck. This exceptional flexibility ensures maximum skin contact, capturing more hairs in a single pass and reducing the need for repetitive strokes, which often leads to irritation. -
AutoSense Technology: Power Adapts to Your Beard
Imagine a shaver that intuitively understands your beard’s density. That’s precisely what Braun’s AutoSense Technology offers. This intelligent sensor reads your beard and automatically adjusts the motor’s power, ensuring optimal cutting efficiency. Whether you have a light stubble or a denser growth, the Braun Series 7 electric shaver delivers consistent power to tackle every hair type effectively. -
Wet & Dry Capability: Versatility in Your Routine
Flexibility extends beyond the shaver head to your entire shaving routine. The Braun Series 7 electric shaver is 100% waterproof, making it incredibly versatile. You can enjoy the convenience of a quick dry shave or indulge in a refreshing wet shave with your favorite foam or gel. It’s even safe to use in the shower, adding a layer of convenience to busy mornings. -
Newer Models (71xx): Introducing Turbo Mode for Enhanced Performance
Braun continually refines its products, and the latest iterations of the Series 7 (models typically starting with 71xx, e.g., 7185cc) exemplify this. These newer models introduce selectable shaving modes: Gentle, Standard, and a powerful Turbo Mode. Turbo Mode provides an extra boost of power, ideal for tackling thicker beards or achieving a faster shave when time is of the essence. This adaptability allows you to personalize your shave intensity based on your beard and skin sensitivity. -
EasyClick System: Expand Your Grooming Horizons
The Braun Series 7 electric shaver isn’t just for shaving; it’s a complete grooming tool. Thanks to the EasyClick system, you can effortlessly transform your shaver into a multi-functional device with a simple click. Attachments like beard and precision trimmers, stubble trimmers, body groomers, and even cleansing brushes are available, allowing you to tailor your grooming routine to perfection.
Experience the Shave: Comfort, Closeness, and Beyond
The true measure of any electric shaver is its ability to deliver a comfortable and close shave without irritation. The Braun Series 7 electric shaver consistently excels in this regard, making it a favorite among many.
Achieving Your Best Shave with the Series 7
Even with advanced technology, a good technique enhances the experience.
When using your Braun Series 7 electric shaver, aim for gentle, upward strokes against the grain of your hair growth. For tougher spots, lightly stretching your skin can help the foils capture hairs more effectively. Avoid pressing too hard; let the shaver do the work. The goal is to make a few efficient passes rather than many aggressive ones.
Sensitive Skin Solutions
For those with sensitive skin, the Braun Series 7 electric shaver is often a game-changer. Its flexible head and gentle foil system minimize tugging and pulling, which are common culprits for irritation. For an even more comfortable experience, try wet shaving with a quality shaving cream or gel. The lubrication helps the shaver glide more smoothly over the skin, reducing friction and redness. The Gentle mode available on newer models also provides a softer shave for particularly sensitive areas.
“Many of my clients with sensitive skin have found the Braun Series 7 to be their go-to shaver,” says Elias Vance, a master barber with decades of experience. “The combination of the flexible head and wet shaving capability really makes a difference, preventing those annoying post-shave bumps.”
Real-World Performance: What to Expect
The Braun Series 7 electric shaver generally provides a remarkably close shave, often comparable to a manual razor, but with significantly less risk of nicks and cuts. While it might not deliver the ‘baby-smooth’ finish of a fresh blade on every single hair, it gets impressively close, leaving your skin feeling smooth and fresh.
- Daily vs. Multi-Day Growth: For daily shaves or light stubble, the Series 7 is incredibly efficient, providing quick and comfortable results. For two- or three-day growth, particularly coarse or flat-lying hairs, it still performs admirably, though you might need a few extra passes or the Turbo Mode to achieve optimal closeness.
- Comparison to Manual Razors: Many users find the closeness achieved by the Braun Series 7 electric shaver to be nearly on par with a blade, but with superior comfort and speed, especially for daily grooming. It’s the perfect solution for those who seek a close shave without the hassle or potential irritation of traditional wet shaving.
Navigating the Series 7 Lineup: Old vs. New
The Braun Series 7 has seen several iterations, and understanding the differences between them can help you make an informed purchase.
Understanding Model Numbers (70xx vs. 71xx)
Historically, older Braun Series 7 models often had three-digit numbers (like the highly popular 790cc) or started with 78xx. The “new” Series 7 models, released around 2020, generally start with “70xx” (e.g., 7071cc). More recently, even newer versions have emerged, typically beginning with “71xx” (e.g., 7185cc). The core performance across these “new generation” Series 7 shavers is quite consistent, with variations mainly in included accessories and cleaning stations.
Key Upgrades in Newer Generations
While the fundamental excellence remains, newer Braun Series 7 electric shaver models (71xx) introduced a significant upgrade: the aforementioned Turbo Mode. This allows users to actively choose between different power settings, a feature not present in the earlier 70xx models, which relied solely on AutoSense to adjust power. Additionally, the overall design has become more streamlined and ergonomic, enhancing the user experience.
Maintaining Your Investment: Care and Longevity
Proper maintenance is crucial for maximizing the performance and lifespan of your Braun Series 7 electric shaver. A well-cared-for shaver performs better and lasts longer.
Effortless Cleaning: Manual and SmartCare Center Options
Cleaning your Braun Series 7 electric shaver is straightforward.
- Manual Cleaning: Since it’s 100% waterproof, you can simply rinse the shaver head under warm running tap water after each use. For a deeper manual clean, you can remove the foil and cutter cassette (by pressing the release button) and rinse both parts thoroughly. A small drop of liquid soap can be used, ensuring you rinse off all suds. It’s best to clean it while dry first to remove loose hairs with the included brush, then rinse.
- SmartCare Center (Clean&Renew Station): For ultimate convenience and hygiene, many Braun Series 7 electric shaver models come with a SmartCare Center. This intelligent station automatically cleans, lubricates, charges, and dries your shaver at the touch of a button. It uses an alcohol-based cleaning solution that helps keep the blades in top condition, providing a fresh, hygienic shave every day. Cleaning cartridges typically last for about 30 cleaning cycles or 8 weeks if not used daily, due to alcohol evaporation.
When to Replace Your Shaver Head
To maintain 100% shaving performance, Braun recommends replacing the foil and cutter cassette on your Braun Series 7 electric shaver approximately every 18 months. Over time, the tiny cutting elements naturally wear down, which can lead to a less efficient and less comfortable shave. You’ll notice it when your shaves take longer, or you experience more pulling or irritation. Replacing the head is a simple click-on, click-off process.
Battery Life and Charging Best Practices
The Braun Series 7 electric shaver is equipped with a powerful Lithium-ion battery, providing around 50 minutes of cordless shaving time on a full charge. This is usually enough for approximately three weeks of daily shaving. It also features a convenient 5-minute quick charge function, giving you enough power for one full shave when you’re in a hurry. Always use the original charger, and for safety, the shaver will only operate cordlessly, meaning it won’t turn on while plugged in and charging.
Braun Series 7 in the Bigger Picture: Comparisons
Understanding where the Braun Series 7 electric shaver fits within Braun’s broader lineup, and against other shavers, helps clarify its unique value proposition.
Series 7 vs. Series 5 & 6: Stepping Up Your Game
Compared to the Braun Series 5 and Series 6, the Braun Series 7 electric shaver offers enhanced features that justify its position in the mid-to-high range. While all use a foil system, the Series 7’s 360° Flex head provides superior contouring compared to the Series 6’s SensoFlex head. This translates to a quicker, more efficient shave, especially for coarser hair, and better navigation around facial curves. If you’re currently using a Series 5 or 6 and want a noticeable upgrade in flexibility and speed, the Series 7 is an excellent choice.
Series 7 vs. Series 8: A Matter of Power and Precision
The Braun Series 8 electric shaver typically boasts a more powerful motor, offering up to 30,000 cutting actions per minute (CPM) compared to the Series 7’s 24,000 CPM. This extra power often results in an even quicker and slightly more comfortable shave. While the Series 8 is a step up in performance and perceived quality, the Series 7 remains a strong contender, often praised for its exceptional balance of performance and cost. For many, the Series 7 provides all the necessary features for a close, comfortable electric shave without the higher price tag of the Series 8.
Series 7 vs. Series 9: Is Premium Always Better?
The Braun Series 9, particularly the Series 9 Pro+, is Braun’s flagship model, featuring more cutting elements (typically 4+1), and an even higher CPM (up to 40,000). This generally leads to the absolute closest and fastest shave Braun offers. However, the larger head of the Series 9 can sometimes be trickier to maneuver in very tight spots compared to the Series 7. The Series 7 often wins on value, offering very similar comfort and excellent closeness at a more accessible price point. If maneuverability and value are priorities, the Braun Series 7 electric shaver can often be the more practical choice over the ultra-premium Series 9.
Frequently Asked Questions about the Braun Series 7
Here are some common questions we get about the Braun Series 7 electric shaver.
Q1: Is the Braun Series 7 good for sensitive skin?
A: Yes, the Braun Series 7 electric shaver is widely recommended for sensitive skin. Its 360° Flex head and AutoSense Technology minimize pressure and reduce repetitive strokes, significantly decreasing irritation. Wet shaving with foam or gel can further enhance comfort for very sensitive users.
Q2: Can I use the Braun Series 7 in the shower?
A: Absolutely! The Braun Series 7 electric shaver is 100% waterproof, allowing for convenient wet shaving with water, foam, or gel, and can be safely used in the shower. This makes for easy cleanup and a refreshing shaving experience.
Q3: How often should I replace the shaving head on my Series 7?
A: For optimal performance, Braun recommends replacing the foil and cutter cassette of your Braun Series 7 electric shaver every 18 months. This ensures you maintain the shaver’s original cutting efficiency and comfort.
Q4: What’s the difference between the older and newer Series 7 models?
A: The newer Braun Series 7 models (starting with 71xx) often feature an improved design and, crucially, include a Turbo Mode alongside Gentle and Standard modes, allowing for manual power adjustment. Older Series 7 (e.g., 70xx) rely solely on AutoSense for power adaptation.
Q5: Does the Braun Series 7 come with a cleaning station?
A: Many models of the Braun Series 7 electric shaver, particularly those designated with “cc” in their model name (e.g., 7185cc), include a SmartCare Center (Clean&Renew station). This station automatically cleans, lubricates, charges, and dries your shaver, simplifying maintenance.
The Braun Series 7: Your Partner in Perfect Grooming
The Braun Series 7 electric shaver consistently proves itself as an exceptional choice for anyone seeking a premium shaving experience without breaking the bank. Its combination of intelligent features like the 360° Flex head, AutoSense Technology, and wet/dry versatility ensures a close, comfortable, and efficient shave day after day. Whether you’re upgrading from an older model or making the switch to electric shaving, the Braun Series 7 electric shaver offers a compelling package of performance and value that’s hard to beat. At KPCUK, we’re confident it will become an indispensable part of your grooming arsenal, helping you look and feel your best. Explore the Braun Series 7 range today and share your experiences with our community – because a great shave is always worth talking about.